A group of South African students and an aid agency in Norway are challenging the stereotypical image of Africa as a continent riddled with conflict, disease, corruption, poverty, and brutal dictatorships needing rescue from developed nations.
And they're doing it with humor and a video parody of Live Aid that's gone viral. The group turned the tables by producing a fictional Christmas appeal video that portrays Norway as a bitterly cold country full of freezing people in need.
You've heard of "Feed the World"? This is "Heat the World." There won't be snow in Africa, but there will be in Norway, so the good people of Sunny Africa want to donate radiators — thus the name Radi-Aid — to poor Norwegians suffering from the cold and dying of frostbite.
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